POC Media: The Power Of YES!

Back in the mid-90’s, many of our sports clients connected POC Media with their sponsors with the hope of creating experiential marketing engagement opportunities at sporting events.

When some of these brands asked if we could create soft-ticket, experiential brand activation opportunities through concerts, POC Media said YES! 

POC Media, through our other separately-insured, and privately-funded sister-company, POC Concerts™, a unit of Rolling Sounds Tour, Inc., went on to create a new paradigm in live concert entertainment.

Booking, Promoting, and Producing Profitable Concerts is a function of:

• Working through a cost-effective liaison who has long-standing relationships with recording artists, their managers, and senior record label executives,

• A solid understanding of an artist’s actual concert value as a function of their touring history and production requirements, along with their willingness and ability to support the show by leveraging their own as well as their label’s promotional assets,

• Experience in crafting performance agreements that take into account sponsor desires, while still being accepted by major booking agencies, and

• Expertise in:

  • Audio-Visual Production and Staging

  • Concert Promotion

  • Hospitality and Tech Rider Fulfillment

  • Travel & Accommodations Management

  • Security and Crowd Management

  • Engineering and Local Code Enforcement Documentation

POC Media delivers on all of the above, having produced more than 200 concerts and events, featuring artists that have included Taylor Swift, Train, Ludacris, TobyMac, 3 Doors Down, Sugarland, Monica, We The Kings, Robert Randolph, MercyMe, BOYZ II MEN, and Vince Neil of Motley Crue among other artists.

Venues in which POC Media has produced concerts range from NASCAR and NHRA tracks to NFL stadiums, from convention centers to college field houses, and from NBA arenas to retail outlets. The POC team values relationships and embraces technology to book, promote, and produce concerts that generate measurable, predictable, and meaningful results for brands and colleges.