Concert Promotion is an art of its own, with constantly evolving outlets ranging from social media
to affinity groups. POC Media combines seasoned talent with the latest technology to identify the
audience and reach them with a compelling pitch.
Leveraging the latest in creative geo-fencing & mobile push apps, POC Media reaches millennials
where they live, work, and play. We employ radio & eblast advertising, targeted PR, and the
engagement of affinity groups to ensure the proper reach & messaging.
For college campuses, this involves the engagement of fraternities, sororities, and student activity
groups. For sports organizations, affinity involves fan collectives, brand targets, and co-purchase
ticketing offers. For Faith & Family Days, our affinity marketing initiates engagement with church
groups and their affiliates.
Concerts that POC Media has promoted, have packed NFL Stadiums & NASCAR Tracks when
the goal was to maximize the crowd.
We’ve also created private, student-only events at universities for schools like Philadelphia’s
University of the Sciences and Warrensburg’s University of Central Missouri, featuring artists that have
included Rae Sremmurd, We The Kings, 3OH!3, & Easton Corbin.
And POC has crafted private shopper-only events for brands like Coca-Cola & Heinz, featuring
artists that have included Taylor Swift, The Band Perry, Sugarland, and Jennifer Paige.
Promotion, Booking, Production . . . POC Media maximizes the Concert Experience!